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This FREE Keep In Touch Plan gives you a simple, step-by-step checklist to keeping in touch with clients, prospects, and referral partners using social media.
3 Tips to Creating Positive Momentum & Sales
Momentum is a major force in business, particularly in building a business. We all know what it feels like when we have momentum on our side: the phone is ringing, the cash register is ringing, we’re getting noticed, and appreciated; everything seems to be clicking. But, can momentum be created? Can we get momentum rolling
Living a life of ‘Heck, yes!’: The Power of Focus
My company and I have been going through somewhat of a transformation this year and perhaps the greatest lesson I’ve learned is about the power of focus. Twelve years ago I broke out on my own as a freelance writer and because I had a deep background in marketing, I provided small business marketing services
3 Easy Habits for Marketing Slackers (and Beginners)
We could all use more leads, new prospects and new opportunities to keep our businesses and careers moving forward, right?! If you regularly have that worried feeling in the pit of your stomach that you need more new leads rolling in, that you should be doing more digital and social media marketing, I have three
3 Simple Steps to Building Your Marketing Determination
It seems like everywhere I look or listen lately determination and discipline keep coming up. I don’t know about you, but for me it is often a struggle to stay consistent with what I know I should be doing with my small business marketing, social media engagement, networking and keeping in touch with my network
3 Basic & Essential Digital Marketing Tools for Real Estate & Mortgage Pros
Recently I got this email from Richard, a real estate professional: “If I believed everything I read (which I don’t) I’d have subscribed to so many e-mail automation, social media tracking, and content systems that I’d have negative cash flow. I know that some of these systems only apply to the big media agencies and
All business is personal
As I was conducting interviews for an article recently I had the chance to speak to at least a half dozen real estate agents about how they deal with clients throughout a real estate transaction. I was struck by how great they all are at connecting with their clients on a personal level. After all,
No such thing as overnight success
There’s no such thing as overnight success when building a business based on relationships. Making a living in a profession that asks clients to trust you with their dreams and likely the largest purchase of their lives takes time to build. So what’s one of the best ways to build trust and thus build your
Doing more with less
For small businesses and entrepreneurs, marketing has always been about doing more with less. Less money, less time, less staff. The concept of doing more with less is becoming a harsh reality for me as by the end of this week both of my kids will be home from school for the summer and I
Creating connection to increase marketing effectiveness
As I write my post today I’m flying across the country to my help my Mom. My grandma just passed away yesterday and today’s trip was meant to be a chance to see her before her passing, but I didn’t make it. So, in a swirl of emotions and the beginning of a new work
Who’s the hero of your messaging?
Recently I heard an interview with branding expert and author Donald Miller that was so great! It was about how we so often make ourselves the hero of our marketing messaging but really we need to elevate our client as the hero, the Luke Skywalker, so to speak; and we serve as their guide, their
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