Momentum is a major force in business, particularly in building a business. We all know what it feels like when we have momentum on our side: the phone is ringing, the cash register is ringing, we’re getting noticed, and appreciated; everything seems to be clicking. But, can momentum be created? Can we get momentum rolling
My company and I have been going through somewhat of a transformation this year and perhaps the greatest lesson I’ve learned is about the power of focus. Twelve years ago I broke out on my own as a freelance writer and because I had a deep background in marketing, I provided small business marketing services
We could all use more leads, new prospects and new opportunities to keep our businesses and careers moving forward, right?! If you regularly have that worried feeling in the pit of your stomach that you need more new leads rolling in, that you should be doing more digital and social media marketing, I have three
It seems like everywhere I look or listen lately determination and discipline keep coming up. I don’t know about you, but for me it is often a struggle to stay consistent with what I know I should be doing with my small business marketing, social media engagement, networking and keeping in touch with my network
Recently I got this email from Richard, a real estate professional: “If I believed everything I read (which I don’t) I’d have subscribed to so many e-mail automation, social media tracking, and content systems that I’d have negative cash flow. I know that some of these systems only apply to the big media agencies and
There’s no such thing as overnight success when building a business based on relationships. Making a living in a profession that asks clients to trust you with their dreams and likely the largest purchase of their lives takes time to build. So what’s one of the best ways to build trust and thus build your
For small businesses and entrepreneurs, marketing has always been about doing more with less. Less money, less time, less staff. The concept of doing more with less is becoming a harsh reality for me as by the end of this week both of my kids will be home from school for the summer and I
When business is slow, as it inevitably is from time to time, I naturally get worried, even paranoid although mentally I know that ups and downs are just part of business (and life, for that matter). Nevertheless, I begin to question my worth and contribution, what I’m doing wrong, whether this the end of my
Sometimes new beginnings happen even when we least expect…and frankly didn’t want any. Yes, spring is seen as a time for renewal, new life and new beginnings. But sometimes new beginnings happen even when we’re not planning on it. Last week, I was making some changes to my new website, ready to launch it and