Effortless Efficiency: Simplify Your Marketing and Save Time Using AI
Melissa: [00:00:00] Welcome. I am marketing expert and business coach. Melissa Kellogg-Lueck. And this is the Doing Business like a woman podcast, where we are exploring and teaching you how women are reinventing the way business is done and money is made to help you create greater impact and financial freedom, one business at a time.
Okay. Let's get started. I am so excited, um, to have you all here today and talk about AI. Um, I'm really looking forward to this discussion. I really, what I'm thinking about for this meeting is like just opening up a discussion for us as CEOs. And I am not a computer scientist or a programmer or a, you know, I love tech, but I'm not a guru in that space.
And so. I have been studying a I a lot and going to a lot of things and what I'm noticing and maybe it's just the world that I'm in that a lot of things that I'm going to are not really talking to CEOs about how to use a I as a tool. Most of the things that I go to are like trainings and all the tools.
And so. Um, and I feel like I come away with lots of really great ideas for tools, but not really taking that larger view and how to use it in our businesses. And specifically in our marketing is what I want to talk about today. So, I'm going to share my screen and, um, have a little presentation for us. So I keep on track, otherwise, I'll just ramble on.
Okay. All right. Okay. So today I really want us to talk about effortless efficiency because if you know me, I am a, um, I love creating simplicity for in my [00:02:00] business and for my clients and really helping, um, to make marketing simple because as CEOs, You know, we're not sitting around 40 or 80 hours a week, just doing marketing.
Like we've got a lot of other stuff to do. So, um, so I really like to, um, help create that simplicity, but also effectiveness. So, um, so today what I want to talk about is, uh, just really introduce what we're going to learn today. Talk about, um, the history of AI. I, you know, it's really interesting to me. So I thought I would share it with you briefly.
And then we're going to talk about kind of the perspective of how to think about AI as a business tool. So, and I'm going to offer how I think about it and kind of the decision making process that I go through when choosing tools so that It really will help you filter out a lot of the noise around AI so that you can use it to really help you create greater efficiency and reduce what I like to think about it is the bear is reducing barriers between me and my best fit clients, right?
And so it can help you to get more of your brilliance out in the world. And then I want to show it to you in action and how I use AI in my marketing and specifically, share with you a workflow and a way of thinking about using AI in my marketing. And so we're going to really just dive in and I will show you how I use one of the tools and how I talk to it and all of that good stuff.
So, all right. So, um, as I was talking about just a moment ago, um, like, I think of this meeting today as really a beginning of a conversation between us as CEOs and, um, how we want to use AI in our businesses because. It's not going away, right? So let's think about [00:04:00] how can we use it to actually grow and use it in a way that serves us serves our clients serves our growth.
And so, um, I'm not seeing a lot of this kind of discussion going on. And so maybe you haven't heard about a, I talked about this way. I haven't really been talking about it this way. So this is kind of a beginning of this discussion for all of us. And I'm going to continue to have these meetings and we'll talk about different subjects.
Um, I know marketing is a huge 1. And so we're starting with marketing today. So, um. So, the purpose of this workshop, I want us as. I know everyone that is here and that is registered to be on this call is a CEO running a business. And so I want to help all of us to understand AI and its potential benefits for our business.
And then I want to provide a framework of really how you can wisely choose tools that align with your goals. And, um, because there's tons of tools out there, there's a ton more coming, right? And we could I could get caught up. I'm speaking of myself here, could get caught up playing with AI tools all day, every day and not make a dollar, right?
And that's not gonna work for me in my business. So I, um, want to help you to be able to choose tools that will align with your goals, where you're going in your business. And specifically today, I wanna show you how I'm using it in my marketing and show you the actual workflow that I go through in creating content.
And so you can take that, modify it for your uses, um, take the prompts that I use, copy them and use them for yourself. Um, and I'm just going to walk through that. So, [00:06:00] all right. So understanding AI, I want to just give you a brief history. Cause I think it's really interesting and you might not, but bear with me because I hear a lot of people will say, well, you know, it feels like AI just appeared, right?
It just kind of appeared on the scene. You know, it wasn't really in my awareness and then all of a sudden here it is. And so how did that happen? Um, so as with most things with technology, like the idea of AI has been around for a long time, like the early. History of it is that it, you know, was born, um, you know, at this Dartmouth, Dartmouth summer research project.
Um, it's considered the founding event of AI. This was back in 1956. so this idea of machine learning has been around for a long time. Um, and so there was, you know. Slow development of it, you know, in the universities in the computer science world over decades. And then in the, what I call the middle ages, right?
We really started to see that, um, a, I could be used as a. Commercial or, um, what do we call it? Like a, something that could be used by the masses, right? But there was a barrier to that because of computing power, like the way computing power, um, was happening. Um, You couldn't process all of these huge amounts of data, these huge data sets, the way that computing power was currently set up.
And so this was like, in the 80s and 90s, um, in the, um, early 2000s. Um, you know, there were advances in algorithms, but it wasn't really until the 2010s that, uh, computer scientists really [00:08:00] discovered GPU. Well, not discovered, but thought about using GPUs, which is graphic processing units. So, how this happened is that in computer games, I don't know if you any of you are big into computer games or no young people that are, but they, uh.
Process a. Massive amount of, um, data in order to create these graphics that are constantly changing based on what the game player is doing. Right? And so some computer scientists said, well, why don't we use the way that the, um, games process data to process all of this intelligence that we have on the Internet?
And create more that, you know, get this machine learning thing going this artificial intelligence. So when they combined combined the graphics processing with all of the data that basically is what has created artificial intelligence that we know now. And so, um, that's so GPUs is graphic processing unit.
And so that enabled. Massive data sets and the success of these deep, they call them neural networks. We're basically using computers the way our brains process information. And, um, so that's why it. Feels to us like it developed so rapidly because the technologies were in two different places, but someone said, why don't we put them together in this matrix like processing and then it worked.
And so then that really just accelerated the development of AI for consumers like us. That's the history . Easy peasy. Okay, so, um, now thinking about using [00:10:00] AI as a business tool, I wanna just reframe, um, what I've been seeing a lot out there. So what I like to think about, I like to think AI as a tool, just like any of the other tools we use in our business, um, to enhance business operations.
So as a CEO, I like to think about AI as a means to magnify my impact and optimize my workflow. So yes, it can be a, you know, we think of all the marketing applications, like you can ask it to create content for you or whatever. The lens, the frame that I would ask you to consider thinking about AI is how can I use it to magnify my impact, to reach more people, help more people and make it easier for me to help more people and reach more people.
And so that is the frame that I'm always thinking about AI. So when I'm developing workflows or when I'm picking out tools, um, how can I use it to create greater quality. And greater efficiency because, uh, you know, we hear a lot about influencers and, you know, content people that, that will, you know, like Gary V comes to mind for me, and so we've heard the statistics, like he, you know, releases 250 pieces of content a day, or I don't know, some crazy amount, right.
And I, for me, I'm just me and I'm like, how do I keep up with that? Right. But it's not the. Volume of content. We always want to be thinking about quality and value, and that's what will help set us apart from all the other noise out there is the quality and the value that we're offering our audience, our [00:12:00] clients.
And so we can use AI to increase that quality and increase the efficiency So that we can, um, create. Um, you know, get our brilliance out to more people. So think of AI as reducing all of the barriers between you and your next best fit client. That person that's already looking for you right now. How can we better reach them, better serve them with higher quality stuff?
And AI, the tools in AI can help you to do that. So that's the frame that I am always looking at AI. Like, how can I apply AI here to make this easier, to help me to get my brilliance out to my best fit person faster, easier, right? So the first step to do that is I like to think of it as like an awareness audit.
So I would encourage all of us, and I'm doing this all the time, right? I'm always, I've started to really train myself to think about this. Um, so think about what is standing in between you and creating that bigger impact that you want to create reaching more people. Um, what is standing between you and creating higher quality?
More, which is for me is like more of what my clients want, you know, they want results. And so what is the result they want? And how do they want it? So how can I create greater, greater quality and value that helps them get what they want faster, easier, cheaper, you know, whatever is their desire. Um, and what's standing in between you and reaching more of your best fit clients.
So really sit with it. And take notes on what comes up, uh, for a lot of [00:14:00] women that I talk to and work with, it's number one decision fatigue, right? I don't know what to do, where to do it, how to do it. What's the best way to reach my clients. I could, you know, do Tik TOK. I could do YouTube. What should I do?
Like there's all this decision fatigue going on. And I, this happens to me all the time. Like I'll create a great. Video or something. I'll be like, well, should I, you know, put it as a reel or do I do it as a story or do I put it on YouTube? Like, you know, we're always thinking about this stuff all the time.
So AI is a really great way to cut all of that out. Um, for a lot of women I talk to, it's like everything takes me, uh, is, is time. Right. There's a time. Um, obstacle that what's standing in between me and that next client or putting my brilliance out into the world is time. Everything takes too much time.
I don't have enough time. Um, or another thing that I hear is I feel like I have to create everything from scratch. Like, I have to have all new ideas. All new brilliant things. Every single day and put them out into the world. And so it seems so overwhelming. So I just don't do it. Right? So, um, so what is it for you?
Um, just take a moment and think, uh, because I would love to hear, um, what's coming up for you. Let's have a, just a little discussion on. What comes up for you in terms of what's standing between where you are now and that next best client. I'm going to stop share for a moment just so we can chat. Anybody have any thoughts?
what you said resonated with me 100%. The decision fatigue was leading me to freeze. Yeah, you know, um, and, and then, you know, knowing that this tool was [00:16:00] out there, but just not knowing how to use it. So this, this conversation is perfect.
Um, but, uh, I'm looking forward to hear more about how this can help me with move forward, get, out of that freeze state, Let's come up for you. I think what you said about time, decision fatigue to an extent, but if I can streamline that more, that would be amazing and gain back some time.
I am on a lot of platforms and I have three different brands, so it'd be nice to do that. Help with that. Yeah. Yeah. That's a lot to be holding in your cognitive space, right? Of thinking about all those brands and how am I talking about them? And am I talking about them enough and all of that? Yeah. Well, it kind of all resonated with me, but I think the key piece was the, because I, I'm always in creative mode the idea of adding any more creative. So, sometimes can be overwhelming again and put you in that stuck place. Like, I can't be on everything. What's the best place? So, yeah, I think a combination of all that, but I hadn't really thought of as being Useful source for helping me make my workloads.
I kind of almost a lot of it is like, Oh, here's another thing I have to do. Yeah. So I like the way that you're approaching is how can we incorporate make life easier instead of looking like here's one more thing I got to add to the equation. Yes. Yeah. That's so good. Yeah. And so that's really been a switch for me too, is thinking about.
just having awareness of where I get stuck. And, you know, we're talking about marking today. I'm going to talk about content creation, but it's like, so let's specifically talk about it in that frame. It's like, where do you get stuck in content creation? Right. And so in all of those little places we can apply.
This AI tools to help us so that [00:18:00] we reduce all the friction between us and speaking to our audience, our best fit people. okay, I'm going to, let's see, we're going to go back in here.
So, as we're thinking about that frame of where we get stuck, I want to show you how I apply have been applying AI in my marketing to basically cut out all the barriers to my audience. That for me, that's the purpose, because if I can, reduce the time, reduce the energy, reduce the cognitive load that it takes, you know, all that decision fatigue, all that time, then, um, that helps me to create greater value.
Greater quality for my clients. Cause I can spend all of that time, all of that energy thinking about my best fit client and how I can help her. Right. And so that's, um, that's the power. For AI for me in marketing, so I'm going to show you a workflow. And so what I suggest, I'm going to make a suggestion and this is kind of radical.
I know, but everybody that I've talked to about this. Um, it has just really been blown away with it. So I'm going to share it with you today. So basically this is my marketing workflow. And so I have decided that I have one major piece of content a week, or, you know, with some people it's one a month, or maybe it's a monthly theme or a weekly theme, something like that.
But just one major piece of content. I think about for weeks, I'm just going to talk about for a week and then you can apply for your business, how, you know, whatever, period of time it is. So one per week. And so for me, that's my podcast, right? So I think about my podcast. [00:20:00] So maybe it for you, it's a blog or an article or a video or a podcast, you know, podcast or newsletter, but whatever your one piece of content is.
so I produce one piece of content a week. And then I basically repurpose that to all my other, Marketing channels, you know, to create an email, social posts, um, a blog, um, or let's see. There's a transcript of my podcast. And so my goal is to always repurpose three ways, repurpose everything I create three ways.
And so this helps me to be really streamlined. So, okay. So I've got my one podcast, right? So I, publish a podcast a week ish. So at the beginning of the year, that means I need 50 ideas, 50 or 52 ideas, right? For 52 weeks in the year. That sounds like a lot of ideas, right? Um, and I want ideas that can really, really serve my clients, right?
So I decided I'm going to use AI to help me develop all of these ideas. So, so the 1st thing you need in developing your ideas is understanding your best fit client. So that's the 1st step in our workflow, right? We've got to understand our best fit client, what's going on for them and how I can help them.
So I'm going to show you how I do that. I'm going to stop share and we're going to go into Gemini. I have run. So Gemini is Google's AI, new AI. Um, I have run all of these prompts in chat, but I thought since I just started using Gemini, let's just do them in Gemini and see what happens. And so I don't know if we're going to like them or not like them, but I'm going to show you how I did this.
So when you're [00:22:00] prompting AI, you need to give it a role. Okay.
All right, so here's Gemini, um, and then, So when you're think when you're working with AI and the way it's becoming now, because it can be much more conversational. So I know a lot of us are like, well, I have to have the perfect prompt, right?
So then that becomes another layer of decisions that we have to go out and research and try to find perfect prompts. And we download all these freebies with prompts and all that crap, right? But you don't have to do that anymore. All you have to is go in and just start talking to. Your AI tool, whether it's chat, GPT paid or not paid Gemini, I'm not paying for this.
Um, or maybe I, I think I did a free trial or something. I don't know, but I also hear Claude is very good. So whichever one that you like that you're using, that feels good to you use it. I'm I've been using chat GPT. I've been using, um, Gemini. One thing I love about chat GPT is I downloaded it to my phone and you can talk to it.
And so if I am, my favorite thing is when I'm in my car driving somewhere, I will turn it on and I will just start talking to it and it will help me develop ideas. And it keeps an entire transcript of our conversation. So I don't have to try to take notes or anything. And it helps me work things out to just talk things out.
And so if you don't know the perfect prompt, that's okay. You can ask your AI, what do you need to know, for me, or and so when I'm talking when I'm doing these conversations with chat, it will ask me questions. It will ask me clarifying questions, which is very helpful for me. So, um, and then, you know, then that helps it to give me better and better answers.
But I'm going to give you some things that I [00:24:00] say. Or that I have used that have been really helpful. Um, okay. So the prompt, so what we always need to do, and I'm going to, whether you guys know this or not, I'm going to start really basic, but anytime you are, um, prompting, um, AI, you need to, I like to tell it who I am.
Um, Gemini doesn't know me very well, so I'm going to just start basic, but, um, chat GPT knows me, so I don't have to do this every single time anymore. But. Um, I'm going to tell it who I am. So I'm just going to put this in here. So I like to tell it who I am and I just made these notes for you guys, but you don't have to type this out every time.
So who I am. So I'm just going to introduce myself. I'm Melissa, CEO of Avanti Business Academy for Women. Um, I help women achieve financial freedom through entrepreneurship. The role I want it to play. So I'm always telling it the role I want it to play. So the role your role is as a world class podcast producer and content expert for women entrepreneurs.
Right. So it's basically like, I'm just telling it, um, as if I had a person sitting across the table from me, like if I want to develop, you know, a year's worth of podcast ideas, who do I want to be talking to? You know, helping me, I would love to have a world class podcast producer and content experts sit down with me and help me develop these ideas, right?
So that's the role I'm going to give it. And then the task, um, is I'm just going to say to it, I need your help with creating episode ideas for my podcast. That would be super valuable for my audience of women entrepreneurs, building their businesses to their first six figures and beyond. What else would you like to know about my audience?
And then, um, I, like I said, I haven't run this in Gemini, so let's see how it goes. Um, and [00:26:00] so we're just going to start this conversation with AI.
Okay. So here's some potential episode ideas. So I'm going to answer some of these questions. So I'm going to say.
Um, Okay, you know, we like to I've heard that I think it works well, too. I mean, you get more with honey than you do with vinegar. Right? So I always like to say, thank you. Um, so I say, okay, thanks. This is a great start. but I'm going to ask some clarifying questions. Um, here I have 1 here, uh, but I'd like to discuss my audience more 1st.
Um, I target my target audience.
She has a service based business.
And then I have this prompt, um, that has been really good for me. So my audience has established businesses. However, they're feeling overwhelmed. They're having trouble knowing what to focus on. They want to create more revenue in their business so that they can bring more money home to their family.
So I'm wondering, what would you say they're most concerned about? So, um, I'm, I want to start drilling deeper down AI will give you some of these really surface type, I would say kind of cookie cutter ideas. And, um, and these are okay, right? Strategies for battling self doubt or power of CEO mindset. I mean, that's all really great, but that's all the stuff that everybody else is already doing.
So I always want to encourage you to kind of go a little deeper. Into these questions. So some great questions to ask AI is I'm wondering, what would you say they're most concerned about? Right? And so let's see what it comes up with.
So, um, so it's now it's going to talk about some of their, um, likely concerns, focus and clarity, right? Time management and productivity, scaling and capacity profitability, [00:28:00] fear and self doubt. And so then it's giving me some. Um, some ideas for podcast episode, right? Time hacking. Okay. And then so another question, this is a good prompt too.
So I always say thank you, right? This is really good. Thank you. You really nailed it. I want to kind of get into the psychology of my ideal client. What do you think are the things that are most afraid of? Right? So we can just have this conversation and we're going deeper and deeper. Is this helpful, ladies?
Okay, so my best fit client, she's, you know, it's fear of failure, fear of inadequacy, fear of judgment, fear, fear of burnout, right? So these are all, some really, I think, really great ideas. And so how to address this in my podcast, like, here's some really great suggestions. Normalize the struggle focus on empowerment, highlight small wins.
Okay. And then let's just see if I put this in and then then, you know, we'll eventually bring it all together, but this is another prompt that I feel like it's really helped me get some great. Ideas. Okay. It aligns very well. It's awesome. So I'm wondering,
What will it cost my best fit client if nothing in her life or business changes? What will it cost her if she doesn't address these greatest fears? Right. Um, so then this even goes deeper, you know, into, you know, I want to help her address these things because it's going to cost her financially. It's going to cost her emotionally opportunity.
Right. And so this is kind of how we can, we can talk in our copy and in our, in our content about the [00:30:00] importance of doing this work with us. Right. so, You know, so now we're talking about some really important things. This is the, you know, these kind of subjects are so much more impactful and higher quality than some of this stuff we started out with, right?
Like, overcoming imposter syndrome and, you know, I mean, all of that is good, but it's just not as impactful and high quality. Um, as some of this stuff and so what this does for us as marketing in our from our marketing content brain is it pulls more quality, more depth, more value out of us that we can offer to our audience.
Right and that's what we want to be doing. Um, okay, so I'm going to say, um, I love all of this. Um,
uh, I think it'll speak deeply to my, uh, audience. Can you create, um, let's see, 12 themes that I can use as monthly themes for my podcast.
Um,
okay. So here's some suggestions, right? So these are all ideas, right? So all of this wisdom is going to come out of your brain, but it's just going to offer you some ideas. So, yeah, you know, maybe I have, I don't know anything about, um, you know, systems and scaling. So maybe I don't use that one or whatever, right?
I can switch it out. I could ask it, you know, say, um, you know, I don't know anything about, systems and [00:32:00] scaling offer me another idea. Okay. So now we have these 12 monthly themes. Now I can, I'm going to ask it to, um, can you, I love these. We always say, thanks.
Can you, um, offer four suggestions or suggested, um, episode ideas? for each month, and so it's going to create all of these ideas for me and I can take them or leave them. I could ask it to, um, you know, switch some out or whatever. So, month 1, conquer your fears, the fear factor, understanding the most common fears holding women entrepreneurs back.
Um, you know, and then I would add to that and how to overcome them. Right. So, I mean, just looking at this, since all of you are my target audience, do you think these would be some, some nice subjects for a podcast? Or, you know, a newsletter or blogs or whatever, um, delegation and team building. Yeah, that's really actually a good one.
Pricing for profit. Yes. Okay. Mastering your money, sales success. Like, I think these are so much more impactful and high quality than that first list that we got, right? Because we continue the conversation with AI and we got these, um, some of these ideas. Okay. So now we have all these ideas, right? So now, um, I'm thinking about, I'm just going to pop back over to our workflow over here.
All right, I'm going to stop my share. So what do you guys think of that? Very cool. Mind blown, right? Okay. Yeah. So I'm going to share my, um, [00:34:00] screen again.
And this one, and I just want us to check in with our workflow, right? So we, um, we got a better understanding of our client profile, right? We've got a topic. For all of our months and our outline, right? Um, and, and make sure you continue to refine with AI until you get something that comes out that you love, right?
We don't need to spend all this time just getting a bunch of jankity junk. If you don't like it, if it's too, you know, this or too that, you can tell AI that. You can say, this isn't me, help me. And really, and it also helps us to really clarify, like, Who we are and what's our voice because we have to like describe that and tell it I would like this more in a, you know, specific kind of voice.
Um, and then, um, so now this output that I have, I've got all this stuff in, um, AI, I'm going to go back to my Gemini. So I've got all this stuff and now I need to have it in a way that makes sense to me. So for my podcast, we have a. Spreadsheet that I share with my team, or we have all the episodes listed on there.
So that's how we keep track of what's being recorded. What's not yet recorded all of that. So I need to have all of this that I'm looking at in a spreadsheet form. So I'm going to tell AI that I'm going to ask it. I'm going to say, um, I love this. Can you please give it to me
in a, um, spreadsheet format that I can use with Google docs?
See what it says. I haven't tried this in Gemini. So if I know it works in chat GPT, but absolutely. Okay. Um,[00:36:00]
here's how you can transfer this information into user friendly Google Docs spreadsheet.
All right, so, um, I'm going to ask it. What's this do creating the spreadsheet. Okay, so I can just do that. We'll see. I don't know if you guys are seeing what you're seeing. Let me see what you're seeing.
Um, no, it didn't. Okay. You're seeing what I'm seeing. All right. So, um,
um, can you put, um, all the ideas in a table format? We're going to just keep trying and see if it'll do it. I don't know. I might be able to just. Put it because I really don't want to cut and paste all of them. Right. Okay. So now it did it in a table format.
Now if I export to sheets, let's see what happens. So sometimes you just have to keep trying. Um, okay. So now I have it in a sheet. Now it's a little better.so I might continue to try to massage that, but I don't want to use our time to do that, but I'll show you, I did it in chat GPT.
Let me share this. Let's see how I did it in chat GPT. I thought it would be easier in the Google one because, you know, it's Google sheets going to Google. Um, okay. So in chat GPT, I said, can you put it in a format that I can export to a spreadsheet? It gave me all of this. I hit this little,
Okay. This little copy thing down here. And then I pasted it into my, [00:38:00] uh, planner, you know, our Google sheet that we use on our team for the podcast, and it worked. So, um, so let's see, let me just put this in Gemini and see what it does just, you know, you kind of have to play around with them a little bit.
Um, but the one thing I do want to point out in chat GPT, and I haven't experimented with this in Gemini, but when you have a good, like that whole discussion we just had Um, when you have a good discussion with your GPT, then name it.
You can rename it right here to something that makes sense to you, like psychology, you know. So I was really getting into the psychology of my best fit client. So I named it that. So then when I have. Those relevant questions, I can just come down here and continue that conversation. I don't have to go back and redo all of those questions, all of those prompts, all of those, everything.
I could just come in here and say, okay, well, like I did here, I was using this to help me, um, create, titles for this, workshop. And I had used it earlier for something else. And then, um, I just kind of changed the subject and be like, You know, remember everything that we talked about regarding that.
Regarding my best fit client, can you help me create a workshop that would be helpful for them? Right? Or can you help me create, um, I don't know, whatever, you know, other piece of content that you're working on. So if we go back to our workflow here,
So, you know, we've got the, all the ideas, the topics, I put them in my spreadsheet that I can just work from. Right. And so now we just have to create that piece. And then, so, you know, [00:40:00] the AI is great for creating all these ideas, but it's still up to us to create the content. Right. So that's how I keep it in my voice, my ideas.
I use chat to help me. Create a theme or an idea, but then it's the, the brilliance, the thought leadership is all mine, right? It comes out of me. So that's how you can use AI and be using your voice. Um, so, you know, so then the next step is you're going to record or write or draft the content. Right. And then you can ask AI to help you with drafting it.
If that's helpful for you, um, you can ask AI to help you edit it. Um, so with my podcast, what I do is I record the episode in, you know, zoom, or I might record it in. So the tool I use is Descript. Which is a, um, video audio editing tool, um, but because I'm producing audio and video, I upload everything into descript.
And then I asked the AI in there to help me repurpose the content. So I've created this one podcast, I record it, and then I repurpose it. I use AI to help me create an email, to create social posts, to create three clips of short form videos that I can use from that one podcast. Podcast episode that I can post on social media.
So that's how I'm using AI from beginning to end. In my content creation. Um, so what I hear a question I get a lot of times from people [00:42:00] is, um, you know, well, what if I don't want to be tied down to that 1 subject that 1 theme or whatever, and that's fine. You don't have to be, but at least you have this theme that is very relevant to your people to your audience, your best fit client.
And you're talking about that, but then if you want to post a story or a reel or write something that's not on that theme, it's completely fine. Um, but at least you have all these decisions made. So look at that. And, like, the last, I don't know, we've been doing this for 24 minutes. Created a year's worth of content ideas.
Then all I have to do is just follow the plan, right? . And sometimes that's the hardest, which is, you know, that's what I coach all my clients on, right? Is following the plan, right? But um, and so that's really the power I think about with this ai. So it's taken out, you know, if we go back to all of those obstacles, it's taken out all of the obstacles around what do I post, where do I post it?
You know, what do I create? Where do I create it? How do I create it? You know, what should I say? It takes too much time. Like, this has helped us reduce all of that. Right? So the last two steps, you do both of those with Descript? Yes, I repurpose, yes, I use Descript. So, specifically for, for my podcast, what I'll do is I will, Descript, um, automatically transcribes the entire episode.
So I will take that entire transcript and a lot of times I'll put it back into ChatGPT. And, into my, um, Specific GP, my custom GPT that I wrote, I'll say using [00:44:00] these words and this tone, help me write, help me draft a email, you know, announcing this podcast episode to my audience. So then, and it's not always perfect, right?
But at least it's a draft. It's something to go from rather than just a blank page. Oh, okay. I hadn't thought about using it in that way. And then I can also use chat GPT or descript has their own AI and I can say, okay, take all of that, uh, you know, while I'm already in that conversation, help me create the email, help me create, you know, write the show notes because the show notes is fine.
And, um, write the, um, social posts. Okay, so there's your three pieces. Yeah. Okay. Nice. So I have found that to be really a simple workflow for my brain. So all I have to do is focus on creating this one piece of really brilliant content, and then it's getting it out to all the places. Okay. And, you know, we never have to worry about, well, you know, am I putting it too many places?
Because the truth is whatever we're posting on social media, not everybody's seeing it, whatever we're sending to them in email, even if it's the same thing, not everyone's reading it. Some people love watching videos, so they'll watch all of our videos, but they'll never read an email. So it's like, You know, you get everybody a little bit of everywhere.
And I've never heard anybody say to me, I hear from you way too much. You repeat all your shit in all the same places. And I don't like it. And if that's the case, I'm like, Oh, that's fine. You can just unsubscribe, you know, just hide me in your feet. It's fine. So, um, so we never have to, you know, I've never [00:46:00] heard a bad thing about repurposing content from any marketer, from any client, from anybody, anywhere.
So repurpose as much as possible. Um, and especially if you create it in video or audio and then have it transcribed, it's. All there for, you know, you have all the raw material.
Um, okay. So that's really our time today, but, um, I do have time for questions. Let me see. So, I just wanted to, let me just share my screen really quick. Um, just conclude by saying, if any of you would like my help in creating this kind of workflow for your specific marketing. Your specific content plan.
I'm happy to do that. I do offer. Uh, single session strategy sessions and soI do have a link for that that I will. Share my screen. so in 1 hour. We really could just get all of this done for you and for whichever type of content that you're using. It doesn't matter.
It could be a podcast. It could be a video series on YouTube. It could be a newsletter. It could be a blog, like, whatever it is. It doesn't matter the tool that you're using. It's just applying this workflow and helping you to really refine and get the answers out of AI that that would be helpful for you.
So I do. I am offering that. It's a 60 minute session. And, you know, we could create a year's worth of content for you in that 60 minutes. I have no doubt because we just did it here on a webinar under under duress and 24 minutes. So,if that would be helpful for you, I would love to help you.
I want to continue having these because I really do believe that AI, well, we know it's here to stay, but I really think for [00:48:00] us as small businesses, solopreneurs, that it's going to revolutionize the way that we do business.
I mean, just thinking and using this, I was like, I mean, this is how I'm thinking about it. Um, and I, so I have no idea how the really smart people are thinking about it, but I'm like, if I could create, you know, if I could use this tool to like gather up all of the things I've produced over the last 20 years in my business and like, put that at the disposal of my clients where they could just go in there and search.
On what I've been teaching for 20 years. Like how valuable would that be? And so I think just that idea, it's really going to have, it really going to allow us to offer our clients so much higher quality, so much more value, so much more of what they want and how they want it. Um, so that's why we really need to lean into this because it's going to As entrepreneurs as small businesses, more than anybody else, like, it's going to level the playing field so that I can serve as many people as someone like Amy Porter field or some big person just using these tools.
Right? So, um, so that's why I want to really start having this discussion with us now, because I really think it can help us. to increase our reach and increase the quality too. I'll get off my soapbox and wish you all a very wonderful day. I'll see you all soon. Okay. Thanks. Bye.
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