035. Busting My Favorite Marketing Myths
Since I started working in marketing over 20+ years ago there have been some huge changes. The Yellow Pages have been replaced by Google. Direct mail has been largely replaced by DMs. Networking meetings have been replaced by social media. Crazy TV and Radio ads are being replaced by crazy TikToks and YouTube ads. You get the idea!
All joking aside, there are some basic principles of marketing and building our businesses that have not changed in the last two decades because at the end of the day, marketing is very simply creating connections with your best fit clients, building relationships, and making offers to help them.
On this week’s episode of the podcast I’m busting my favorite myths about marketing that I hear most often swirling around in the marketplace and from entrepreneurs I talk to, and clients I work with, and that I’ve busted myself in the school of hard knocks.
It’s a super fun episode that I hope you enjoy!
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