021. Copy Camp Week 3 - How to Break the Rules and Troubleshoot Your Copy
In this final episode of Copy Camp we break all the most sacred rules of conventional marketing teaching and I give you my guide to troubleshooting your copy when it’s not producing results.
Breaking the rules when building my business has been one of the hallmarks of my success. I like to keep my business simple and the focus clearly on creating and providing value and when the “rules” get in the way…I break them.
So, when it comes to creating great marketing copy and compelling content that creates connection, I share with you the 3 main rules I’m always breaking that lead to more clients and building loyalty among your audience.
I also share with you the steps I go through to troubleshoot copy with my clients when they’re feeling like their messaging is just not landing and creating that connection they want with their audience.
This is a must-listen episode to wrap up our amazing mini-series!
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