It’s a new year and I’ve got some new ideas for how you can further your reach, expand your network, deepen your relationships to grow your business. The trends I’m sharing with you in this post are centered mainly around social media. And keep in mind that using these tools we want to serve our audience and connect with folks to help them better know, like and trust us; because, as we know, people work with people they know, like and trust. So here are a few new ideas to help you accomplish that in 2018.
Yes, most of think of Pinterest as a great place for ideas for our kids’ birthday parties or dinner recipes. However, Pinterest has slowly but surely become the go-to visual search engine of choice with 200 million people using it each month including 52% of US Millennials, the largest block of new home buyers this year. What Google has done for text search, Pinterest is now doing for visual search. And what’s more visual than residential real estate? If buyers are searching for a home, why not visit Pinterest to begin the search? I have no doubt home buyers are on Pinterest and you need to be too.
Interested in how you can get started? Here are a couple great resources to launch your presence on Pinterest:
Last year, while we were all Facebooking, creating InstaStories, and SnapChatting, LinkedIn was quietly becoming huge. They’ve grown to over 500 million active users and are being heavily used by business influencers to connect with their audience in more meaningful ways. LinkedIn allows you to publish articles as well as record native videos. These features allow for deeper connections with your audience than Facebook and Instagram. So, when you write a blog post or other long-form content, think about posting it on LinkedIn too. And, consider posting a video to serve your audience by sharing your expertise. If you’re eager to create even deeper relationships, consider setting up a LinkedIn Group in your area of specialty. From all that I’m reading, LinkedIn will be the ‘it’ platform for professional influencers and great thinkers in the business sphere. We’re all already there, so my advice is to turn some attention back to engaging there.
If you want more people to pay attention and engage with your social media posts, you’ve got to be using video. I know what you’re thinking…I’m not a fan of being on camera either! But remember, your viewers are 10 times more likely to stop, watch, and engage with your content if it includes video. It’s a great way to show your personality and help your network get to know you better. Video is a wonderful and oftentimes preferred way to deliver your message, especially if you don’t like to write. So, if you haven’t done so already, start incorporating some video posts into your social media. And remember, if you don’t like being on camera yourself, it’s okay (not many of us do) you can remain behind the camera. Here’s a couple great articles with tips to help you get started. And remember, be yourself and let your personality shine through in your videos, authenticity is preferred!
So, if video isn’t your ‘thing,’ maybe audio is. That’s what I’m hoping for myself! 😉 Audio – think podcasts, streaming radio, even audio search, like Alexa and Siri – is quickly emerging as a transformative technology. For me, and likely for many other busy people that don’t have time to sit and watch videos, it’s much easier to speak and/or listen while we’re doing other things, like driving, walking the dogs, or folding laundry. There’s even an audio social media platform I heard Gary Vaynerchuk talk about recently, called Anchor.fm. It’s an amazing free app you can download to your smartphone and instantly be able to record audio and connect with others to listen to ‘channels’ in your areas of interest. You can even record your own podcasts and launch them to iTunes and Google Play, or host a call in radio show. Imagine recording a weekly look at your local real estate market! I’m just beginning to experiment with it myself so I’ll get back to you and let you know how it’s going, but in the meantime, if you want to read more about it, here’s a great post:
So, I hope you’ll join me on this journey in 2018 as we grow our businesses and deepen relationships with our clients and networks using these exciting new (and old) technologies and platforms. Please share below what you’re finding success with and if you have any insights or experiences with the platforms discussed above. We’d love to hear from you!
P.S. My passion is helping women in real estate, mortgage, and professional services increase their influence, networks, and personal brands to grow their businesses and prepare for the future of their industries. I can help you too! Connect with me via email, on social (Twitter, LinkedIn, Facebook, Instagram), and subscribe to my blog (below).