Have you ever felt like you’ve been spinning your wheels in your business? I have. In fact I’ve felt that way for most of this year. This past weekend I received a major tow out of the quicksand of uncertainty by some of the top experts in business, money management, marketing, social media, and branding when I attended the BusinessBoutique conference for women entrepreneurs in Nashville, TN.
Never before have I been to a conference that was so incredibly inspiring and actionable. And all in just two days! In fact, I just counted and I have 28 pages of notes on my yellow pad. Guess I’ve got some work to do! But before I get to work on my action items; one of the main reasons for going was to bring back for you some inspiration and useful tips to help you be successful in your business!
Here are some of my favorite take-aways: (Disclaimer: I did my best to condense my 28 pages of notes into one post. Ha!)
Write it down. I learned that whether you’ve had a business for a while or have not even started one yet, it’s important to examine and write down your ‘why,’ dreams, vision, mission and goals.
Make sure your business is aligned with your strengths and values. You’ll be more successful when operating in your sweet spot, rather than trying to be all things to all people. Build your business around your life.
How well do you think you know who your customer is? Here’s an exercise to help: Create a person, one person, that’s your ideal customer, even give them a name. How old? Gender? Beliefs? Habits? Personality? Likes, dislikes? Anytime you are creating a new product or message for your customers, think about this one person and ask yourself: would [Rebecca] like this?
Failure: You’re not a failure until you quit! Stand on top of your failures rather than allowing them to bury you!
Money: Gals, remember that money mis-management will be the thing that brings your business down. It’s crucial to manage it well! It’s also okay to make money and charge what you and your products are worth!
Pricing: Avoid being the cheapest. It’s a race to the bottom that no one wins!
Email Marketing: The lovely, talented @AmyPorterfield taught us to make sure you grow and nurture an email list. Social media changes so much, using email is a great way to communicate with your community.
Social Media Marketing: The best use of social media is to attract people to become part of your email list.
Fear: Whether you believe in fear or faith, both are believing in the unseen; wouldn’t you rather choose faith?! If you’re not feeling some fear, you’re not taking enough risk in your business! Can I get an amen?!
Sales: Many of us are squeamish about sales. Sales guru Nicole Waters (@monetizethyself) taught us to think of it as sharing your story, asking what the customer needs, and offering them the solution; the sale will naturally follow. Follow up is critical: 60% of sales happen after the 4th interaction!
Branding: Donald Miller (@donmilleris) of StoryBrand taught us about successful website branding. He says people don’t buy the best products or services, they buy what they can understand. Make all communications simple, a story about them, with lots of visuals. I recently wrote a post about how to do this.
Focus: Finally, @ChristybWright taught us that when you focus on what’s most important, in your work and in your life, and cut out the rest of the noise, you will be less stressed, more productive, and ultimately more successful in all areas of your life: work, family, community, interests.
Well, that’s it in a nutshell (understatement)! I’ve got lots more to share and will do so in the weeks coming up. Let me know in the comments below what you’d like to learn more about, or you can call or email me anytime. Subscribe below so you don’t miss out on future posts. And, please, if you want more helpful marketing advice, start here!